APPAM: Advertising Opportunities

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Advertising Opportunities

APPAM publishes advertisements in its two Fall Research Conference Program books. John Wiley & Sons, Inc., accepts advertisements in the Journal of Policy Analysis and Management. There are no other publications related to APPAM that accept advertisements at this time.

To inquire regarding placing ads in the Journal of Policy Analysis and Management please contact John Wiley & Sons, Inc. by telephone at 201-748-8832. The APPAM office has no further involvement in advertising sales for the journal. The journal is distributed to all APPAM individual members (averaging 2000 persons per issue) and to hundreds of research libraries throughout the U.S. and the world.

Details of advertisements in the Fall Research Conference program books are as follows.

Ad Dimensions and Placement: Ads published in the program books may be full page (7.25 inches wide x 9.25 inches high), half page vertical (3.5 inches wide x 9.25 inches high), half page horizontal (7.25 inches wide x 4 inches high ), or quarter page (3.5 inches wide x 4 inches high).
Preliminary Program: The preliminary program book is mailed to all APPAM members and to all other persons on the program, totaling approximately 2600 persons. The book is approximately 110 pages with advertisements placed throughout. The deadline for receiving ad copy usually is in mid-July each year.
Final Program: The final program book is made available to all persons attending the Fall Research Conference. When the meetings are Washington, DC, the number of attendees approaches 1500; outside of Washington the number attendees is approaching 1000 persons. The deadline for receiving ad copy usually is in late September or very early October each year.
Format for Copy Delivery: APPAM strongly prefers that all ads for the program books be submitted in electronic format. PDF format especially works well although APPAM will accept ads in Microsoft Word™ and JPEG formats. Because of limitations in the APPAM email system, ads larger than 2.5 MB must be mailed to the office on disk. APPAM has found that careful use of the software for creating the ads or for changing them to PDF format can greatly reduce file sizes without loss of image quality. APPAM prints all ads in black and white and greyscale/halftones. APPAM cannot guarantee print quality for ads submitted in hard copy.

Prices: As of 2006, the prices for ads in the program books are as follows.

Ad Size	Preliminary Program	Final Program

Full Page	$900	$800
Half-Page (Vert. or Horiz.)	$500	$400
Quarter Page	$400	$300

APPAM offers discounts to its institutional members for placing ads in both the preliminary and final program books in the same year.

For more information including specific deadlines each year, please contact the APPAM office by email or 202-496-0130.